There is a great joy in being a veterinary doctor. Healing furry fluffy friends gives a sense of fulfillment which is unrivalled to any feeling.  Pet parents are grateful to you for your dedicated care and compassion towards their fur babies. It is truly a rewarding experience.

If you want to establish a world-class veterinary hospital and curate your own success story, these are the few things you should keep in mind.

1. Design a purr-fect website

Clients usually surf through the net to find the best vet hospitals near their residences. Hence. Your website should make an amazing and long-lasting impression on them which will motivate them to choose your veterinary hospital over others.

Your website is the first interaction platform between your hospital and your prospective clients. Make sure that your website is interesting and informative and makes a fantastic first impression. See that it is easily navigable and user-friendly. Assure that the colours, visuals, fonts, and content are all pleasant, positive and impactful.

2. Design your space with comfort in mind

Your patients are four-legged cuties but your actual clients are their owners. Design your space with their comfort in mind. Pets can get really anxious during their vet visit and this anxiety can get transferred to the owners too. Make sure there is enough space in the waiting rooms so that the pets and the owners can sit comfortably with the distance between them.  Use pleasant colours for the walls and add a touch of class by decorating with pictures and plants. Keep the place clutter-free, no rugs or doormats on which a pet can chew. A separate space where aggressive or anxious pets can be kept in isolation is a good idea. If there are no space constraints, a fenced lawn area where pets can roam should be made available.  A comfortable and pleasant atmosphere will put the pets as well as their owners at ease and will make them want to visit you again. 

3. Train your staff to be pet-friendly

While recruiting, ensure that you induct people who love animals and are ready to go the extra mile to care for them. This especially applies to the non-medical staff as the veterinary doctors will naturally have compassion for animals, or they would not have chosen this field.  Ensure that they are not only equipped with qualifications and competence but also with compassion and commitment. An empathetic employee force will be appreciated by the pet owners and will motivate them to stay loyal to your hospital. Pleased clients will refer co-workers, friends, family and neighbours to you and your footfall will go up. As a natural consequence, so will your success.

4. Reduce waiting times

Waiting is boring and stressful. It is especially difficult when you have an anxious pet tugging at his leash. Try to reduce this misery by scheduling appointments as per time slots. Set standard operating procedures to minimize the inconvenience of waiting for appointments, consultation, billing etc. If the entire visit is streamlined and smooth, the patient experience will get enhanced and this will lead to repeat visits and great publicity.

5. Design a barking promotional strategy

To write your success story, you will have to spread the word about your excellence. This can be done only if you create a fabulous brand identity through appealing and attention-grabbing advertising campaigns. You will have to curate an interesting logo and tag-line. You can weave stories around your successful treatment of your adorable patients and can post them on Facebook and Instagram to garner likes and recognition from your current and prospective clients. You can write informative blogs about treatment protocols, pet care tips and score on popularity.

Thus, writing your veterinary hospital’s success story will need a five-pronged strategy. If you need help in any aspect of this plan, be sure to contact Hospertz, a leading hospital consultancy firm of India.

Blog has been written by Dr. Vishal Jadhav, a veteran in the field of hospital consultancy with a rich experience of more than 20 years and founder of the Healthcare Consultancy Firm, Hospertz.

Dr. Vishal Jadhav, Director

Linkedin: Dr Vishal Jadhav
hospertz@gmail.com
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