Marketing for Healthcare set-ups
August 23, 2021Healing Spaces in hospital
August 27, 2021Healthcare management is similar to a labyrinth and if you are not careful you can easily lose your way in this maze of complications.
If you are a first-time doctor entrepreneur, you may be unaware of many of the pitfalls that can line your path.
1. Skyrocketing costs of healthcare
As prices and costs rise across every segment, hospitals are facing the crucial issue of skyrocketing costs. Everything…from equipment, to infrastructure etc. to workforce has become expensive. It is not just enough to set up a unit. Costs are needed for the everyday running, manning and management of the institute too. Until break even point is reached, these cost scan make deep dents in your pocket. Providing quality healthcare service at affordable rates despite rising costs has become a big challenge today, especially because you face tough competition from other established set-ups.
Solution
Be sure to invest only after proper planning. Use tools like feasibility studies and budgeting. Reduce costs by outsourcing certain functions to reliable healthcare service firms.
2. Skilled workforce shortage
Staffing shortages in the healthcare industry is a very real problem. There is a lot of turnoversin the skilled staff level as they switch jobs for a few thousands of renumeration. This dearth is rampant in skilled core areas like nurses, assistants, technicians, and equipment operators.
Understaffing leads to overwork, declining productivity and increasing frustration in the remaining employees.
Solution
Try to retain skilled staff with good incentive programmes and by providing a good work environment.
Employ the services of a healthcare recruitment agency that can help you in hiring trained professionals and improve your institute’s productivity and patient care.
3. IT Management
You will have to invest in a good software programme for maintaining patient, tax and financial records. Moreover, you may be able to offeronline services like appointment scheduling, billing, test result display to get a competitive edge over other units. To facilitate this, you may have toset up cloud storage for medical files allowing convenient access from any location.
However, getting trained and skilled staff to handle this load may be challenging. Patient confidentiality is of paramount importance and you will have to guard against cyber-attacks.
Solution
Invest in installing proper protection software and in training of your support staff to avoid errors.
4. Technology adaptation
Emergence of technology has been a boon for medical care but the problem with technology is that it gets obsolete at the blink of the eyes. Keeping abreast of technological advances involves a lot of cost and efforts.
Solution
Take the services of an equipment consultancy firm which can offer feasibility studies and aid your decision making before you invest in expensive medical equipment so that it will not become outdated very soon. Hospital management may seem like tough terrain road, lined with hairpin bends and zig-zag curves but with proper planning, organization and implementation, you can navigate this without a hitch. You can take the help of professional healthcare management agencies to avoid these pitfalls with a sustainable and thoughtfully-designed strategy aimed at productivity hike, cost reduction and quality optimization.
If you are looking for a reliable Hospital management consultancy, get in touch with Hospertz Health Consultancy today.
Dr. Vishal Jadhav
hospertz@gmail.com
+91 9820833149 / 9867712705