What is a logo?

A logos is a symbol that conveys the ethos, the mission and the core attributes of a brand through a creative design. People say “A picture is equivalent to a hundred words”. This is especially true of a logo. Visuals make a lot of impact on the customers’ minds. Hence, a logo is remembered by prospective clients even if the name of a particular brand does not register in their memory. Developing a logo that is in sync with your hospital’s values and vision is of paramount importance. A logo spearheads any institute’s branding exercise and publicity campaign. It is prominently displayed in all the paperwork like memo pads, prescription pads, leave-behinds, booklets, banners, posters, hoardings etc.

3 reasons why you should design your hospital’s logo

1. Emphasizes brand identity

Your logo is the face of your brand. It is designed in line with your ideas, vision, mission and philosophies. Once a logo gets associated with a brand, it is used in every marketing or promotional input and advertisement. Your logo is it is powerful enough will become the face and the identity of your brand.

2. Enhances remembrance

Visuals make double the impact as compared to words. If your logo is powerful, your hospital will remain in the top-of-mind remembrance of your potential and current patients.

3. Conveys about what you stand for

A logo can share your goals, vision and your values with your potential patients without using a single word.

3 things to do before you zero in on your hospital logo

1. Analyse your core strengths
2. Delve deep to know your vision and values.
3. Study competitors’ logo

5 things to keep in mind while designing your hospital logo

1. Keep it simple

While designing a logo…lesser is always better. A hospital logo should be simple and uncomplicated. Your patients may not have the time or the expertise to decipher a complex or complicated logo. Choose a simple logo design where only 2-3 elements are highlighted. This will keep your logo design simple and uncluttered.

2. Use readable fonts

Several entrepreneurs choose healthcare logos in creative fonts which makes reading difficult for the general public. Use soothing colours and readable fonts in your logo messages.

3. Use proper colours

80% of all the visual information our brain takes is in the form of colour grasping. The colours you choose for your hospital logo design will imprint and stamp themselves in your consumers’ minds. Hence, make this choice after careful analysis. Choose the colours in your hospital’s logo in such a way that they emphasize the patients’ perception of healthcare excellence. Research has revealed that humans connect to colours on psychological and physiological levels. Selection of the right colour palette can help you establish your hospital’s brand equity and convey your values to your users and thus concretize a bond between your prospective clients and your hospital.

4. Make it unique

Your logo is the face of your organization. It will be prominently displayed in all of your patient-connect material including awareness booklets, leave-behinds, memo pads, prescription pads, banners and posters. Hence, it should be easily distinguishable from that of your competitors. Take sufficient time to brainstorm with your people, peers and partners before coming up with an exclusive and exceptional logo as this exercise is expensive and a logo cannot and should not be changed on a whim.

5. See that it will stand the test of time

A hospital logo has to deliver a long-term brand narrative. It has to be custom-made to fit your hospital’s vision, values, specialty, target customer base and brand identity. It has to be sustainable over a long time and hence it should not be designed in a hurry but after careful consideration of the market trends, competitors’ logos and

To summarize, a hospital logo design has to be evolved after a lot of efforts and brainstorming because it is a branding tool which will be associated with your hospital’s corporate identity for a long…. long time. If you need help, in evolving a logo for your hospital, be sure to consult Hospertz, a leading health consultancy firm of Mumbai.

Blog has been written by Dr. Vishal Jadhav, a veteran in the field of hospital consultancy with a rich experience of more than 20 years and founder of the Healthcare Consultancy. Firm, Hospertz.

Dr. Vishal Jadhav, Director
hospertz@gmail.com
+91 9867712705/ 9820833149